Coffee
Roasting
Powerhouse

13+ Years of experience
1000 kg Beans roasted per hour
10 000 kg Beans roasted daily
Discover more

WHAT WE STAND FOR

It is 2012. We wanted to roast our own
coffee and, just like the Italians, derive
immense joy from it. Franca is born.

Tradition
2.0

We are a family-run coffee roastery, where every blend is created with respect for the craft of coffee roasting. We never abandon the principles that have built the quality of good coffee for years. Every process is grounded in precision, consistency, and respect for tradition.

Why 2.0?
For us, 2.0 means combining tradition with modernity. Our roastery is equipped with advanced machinery that lets us roast coffee precisely, consistently, and to the highest standard. Every single time.

Made
to
Taste

Every coffee blend is different, because each of us has different tastes, preferences, and expectations. We believe there is no single perfect coffee. There is, however, a perfect coffee for everyone.

That is why we compose our blends to build a diverse portfolio of flavours. From balanced and delicate to intense and bold. We want every client to find a coffee here that is harmoniously matched to their audience and their brand vision.

Partnership
360°

Building a coffee brand requires knowledge, experience, and attention to detail. That is why we support our clients at every stage of developing their private label. Together we compose blends, design packaging, create a cohesive brand image, and take care of production and logistics.

We never leave our partners alone with any decision. We share our know-how and guide them through the entire process, turning ideas into finished, cohesive, and competitive coffee brands.

Crafted
In-house

We roast our coffee every day under our own watchful eye. From the moment green beans arrive at our roastery, every stage of creating our blends is carried out in-house.

We keep everything under control, because the entire process happens under one roof. We place quality, freshness, and safety at the heart of what we do, creating products that meet the expectations of the most demanding clients.

BEHIND THE SCENES

Local. Fresh. On-site.
We roast Franca coffee every day in our own roastery,
right next door. This gives us complete control over
its quality, freshness, and flavor.

Probat Neptune 1500
Powerhouse for special tasks

Probat 1500 is the heart of our roastery, where green coffee beans are
transformed into carefully roasted blends every single day. Designed for
large-scale production, it allows us to maintain the highest standards of
quality, precision, and consistency in every batch.
By combining impressive
production capacity with the craftsmanship of traditional roasting,
we create coffee that tastes exactly as we intended.

6-20 min

Roasting time

Every coffee requires a different roasting time. Being able to precisely control the process from 6 to 20 minutes lets us bring out the full aroma, highlight the beans' natural sweetness, and build a perfectly balanced flavour profile.

240 kg

Batch capacity

A large batch doesn't mean compromises. With a 240 kg capacity, we can roast larger quantities of coffee while maintaining exceptional consistency and a uniform flavour profile across every one of them. It's a combination of scale and craft precision.

1000 kg/h

Roasting capacity

A capacity of 1000 kg per hour gives us the freedom to handle projects of any scale. From the first batches for new brands to production for our largest partners – always with the same care for quality and every detail.

Step inside our
coffee roastery

QUALITY CONTROL SYSTEM

Great coffee is never a coincidence.
It is the result of hundreds of decisions and carefully
controlled processes at every stage, from selecting green
beans to delivering the finished bag to the customer.

01.

Everything starts with the raw material.

We select only high-quality coffees from the latest harvests, sourced from trusted partners. We work with beans of the right size and density, allowing us to achieve clean, balanced, and consistent flavour profiles.

Green Coffee Selection

Green Coffee Selection

02.

Not every bean makes it into our roastery.

Every delivery of green coffee undergoes a thorough assessment by our team of technologists. We verify uniformity, quality, and the number of defects. We reject batches containing excessive amounts of broken beans and foreign materials such as twigs, sticks, or husk fragments.

Batch Verification

Batch Verification

03.

Freshness begins in the warehouse.

Both green and roasted coffee are stored in carefully controlled conditions, with appropriate temperature and humidity levels. This protects the beans from losing quality and preserves their full aromatic potential.

Storage Conditions

Storage Conditions

04.

The same taste. Every single time.

Every blend is developed with a precisely defined recipe and roasting profile. This allows us to recreate the same coffee character regardless of production scale, ensuring consistent flavour and aroma in every batch.

Blend Consistency

Blend Consistency

05.

Every roast is carefully verified.

We monitor parameters such as colour, final temperature, development time, and sensory profile. Every batch must meet our quality standards before moving on to packaging and distribution.

Roasting Batch Control

Roasting Batch Control

06.

Taste is our ultimate benchmark.

We regularly conduct cuppings and sensory evaluations, assessing aroma, sweetness, balance, body, and clarity of flavour. This ensures that every coffee meets our sensory standards and retains its unique character.

Cupping and Sensory Evaluation

Cupping and Sensory Evaluation

07.

Freshness sealed in every bag.

Our packaging features high-barrier materials and one-way valves with activated carbon, allowing gases released after roasting to escape while protecting the coffee from oxygen and moisture. This keeps our coffee fresh and aromatic for longer.

Aroma-Protective Packaging

Aroma-Protective Packaging

08.

We know the story behind every bean.

Every batch of coffee is identified and traceable throughout the entire production process, from the delivery of green beans and roasting to the finished product. This ensures complete control, safety, and exceptional consistency.

Full Batch Traceability

Full Batch Traceability

09.

Quality backed by procedures.

We operate in accordance with the HACCP system, ensuring full control over food safety at every stage of production. We monitor our processes, eliminate contamination risks, and maintain compliance with the highest industry standards.

Certified Quality and Food Safety

Certified Quality and Food Safety

This is where Franca is created.
Every blend we’ve crafted over the years has brought us one
step closer to the perfect taste. That journey has led to two
signature Franca blends – perfectly balanced, distinctive and meticulously refined.

la Crema

la Crema

coming soon

la Gran Espresso

la Gran Espresso

coming soon

THE HEART OF OUR ROASTERY

Let's talk coffee
at our Franca Café

From green bean to perfect blend.

Franca Coffee Roastery is a modern coffee roastery where green beans are transformed into carefully roasted blends every day. We combine the craft of coffee roasting with modern technology, ensuring that every batch maintains the highest quality, full aroma, and a consistent flavour profile.

We work exclusively with carefully selected beans sourced from trusted plantations around the world. Every stage of production takes place in our own roastery, from selecting the raw material and developing roasting profiles to quality control and packaging the finished product. This gives us full control over the entire process and allows us to guarantee freshness and consistently high quality in every coffee that leaves our roastery.

We believe that great coffee begins with conscious decisions and attention to every detail. That is why we create blends that combine the character of the beans with roasting precision, delivering coffee our customers want to come back to every day.

We create brands, not just coffee.

We do not just create coffee – we create brands. We support our partners in building their own coffee lines by offering a comprehensive Private Label service. From selecting green beans and composing unique blends, through packaging design and visual identity, to production, packing, and logistics, the entire process is carried out under one roof.

We combine roastery experience, coffee expertise, and a modern approach to branding. We help create brands that stand out through quality, character, and consistent communication that meets the expectations of today’s consumers.

Whether you are creating a brand for a café, hotel, restaurant, retail store, or your own e-commerce business, together we will create a product that naturally extends your vision and values. From the first idea to finished coffee on the shelf, we are your partner at every stage of the journey.

LET'S WORK TOGETHER

Join the coffee industry worth $500 billion.
Secure your position by creating your dream
coffee brand with your trusted partner.